Marketing Mix

 The product I am selling is reversible leggings for woman. These will be high end, I plan to sell them in the Lynn field Market street because that place is a more high end one, and will target people with more money. Girls can wear these while running or just as casual wear. I would price them of $75 because the competitor, Lulu Lemon, sells leggings for $98. With the cheaper price, and higher quality, my store will pass the competitor in sales. I plan to promote this by advertising on social medias. The legging will come in all different colors and designs. I would also sell different kinds of running sneakers in the store.