Nike Case Study

I like this case study the most. I found it interesting with all the Nike Statistics. The point of this study was to show how much Nike has grown. Also, to show the competitor, Adidas, and its growth. Nike had three times more growth rate than Adidas.
 Unit 3 Chapter 5
 Consumer goods- purchased by the ultimate consumer for personal use
  Business goods- purchased by the organizations for the use of their product
  Point of difference- unique product characteristic or benefit that sets the product apart from the competitors product.
 Product item- specific size or model of a product
 focus group- panel of six to ten consumers who discuss their opinions about a topic under the guidance of a moderator.
   I would like to learn about concussions and violence in sports. i feel like that would be interesting because it goes on a lot at our school.  For anyone who plays a MIAA sport, they have to watch a video on concussions. But i am more interested on the statics and how often they happen in games.